Launches

App launch and promotional videos

An app launch video introduces a new app to people who have not used it. Motionly can help turn your deployed app's URL and a short brief into a branded promo with product visuals and narration.

When to use this workflow

Independent builders and app teams launching an app made with Lovable, Base44, Replit, Bubble or custom code.

A motion video example

An existing example from our public showcase, included to illustrate the visual style. The storyboard below is a separate sample brief you can adapt. Explore more videos.

What to bring

Provide the deployed URL, the target user, one useful interaction and a working destination. Choose whether the video will accompany a launch post, a landing page or a paid campaign.

A storyboard you can adapt

  1. Make the use case obvious

    Show who the app helps in the first scene.

  2. Reveal the experience

    Introduce the app through a recognizable screen and one action.

  3. Show the payoff

    Show the state after the action, not just a montage of screens.

  4. Invite a specific action

    Ask viewers to try the app, join a waitlist or visit the store listing, as appropriate.

Copy this video brief

Replace the bracketed fields with your product details, then paste the brief into Motionly with your URL.

Make a 25-second launch video for [deployed app URL]. Audience: [user]. Show [main interaction] and its result. Use readable UI and energetic but restrained motion. End with [working link/CTA]. Create the composition for [vertical/landscape].

Review before sharing

  • The app and destination are live.
  • The video shows the current release.
  • Captions and UI remain readable in the chosen orientation.

What this workflow delivers

An app store preview may have platform-specific requirements. Review the destination's current rules before submitting the video.

Choose a supported output format for the destination, then review the rendered video. See current plans and credits before starting a larger production run.

Common questions

Do I need to record my whole app?

Start with a single workflow and supply any important screens that are not available publicly. A short launch video does not need to tour every feature.

Can I reuse the launch video later?

Update dated launch language, pricing and the CTA. Review the interface again when the app changes.

Make a video for your product

Bring your URL and an adapted brief. Review the result, then refine it in chat.

Related video workflows

More help for your project

Browse all video workflows