App launch and promotional videos
An app launch video introduces a new app to people who have not used it. Motionly can help turn your deployed app's URL and a short brief into a branded promo with product visuals and narration.
When to use this workflow
Independent builders and app teams launching an app made with Lovable, Base44, Replit, Bubble or custom code.
A motion video example
An existing example from our public showcase, included to illustrate the visual style. The storyboard below is a separate sample brief you can adapt. Explore more videos.
What to bring
Provide the deployed URL, the target user, one useful interaction and a working destination. Choose whether the video will accompany a launch post, a landing page or a paid campaign.
A storyboard you can adapt
Make the use case obvious
Show who the app helps in the first scene.
Reveal the experience
Introduce the app through a recognizable screen and one action.
Show the payoff
Show the state after the action, not just a montage of screens.
Invite a specific action
Ask viewers to try the app, join a waitlist or visit the store listing, as appropriate.
Copy this video brief
Replace the bracketed fields with your product details, then paste the brief into Motionly with your URL.
Make a 25-second launch video for [deployed app URL]. Audience: [user]. Show [main interaction] and its result. Use readable UI and energetic but restrained motion. End with [working link/CTA]. Create the composition for [vertical/landscape].
Review before sharing
- The app and destination are live.
- The video shows the current release.
- Captions and UI remain readable in the chosen orientation.
What this workflow delivers
An app store preview may have platform-specific requirements. Review the destination's current rules before submitting the video.
Choose a supported output format for the destination, then review the rendered video. See current plans and credits before starting a larger production run.
Common questions
Do I need to record my whole app?
Start with a single workflow and supply any important screens that are not available publicly. A short launch video does not need to tour every feature.
Can I reuse the launch video later?
Update dated launch language, pricing and the CTA. Review the interface again when the app changes.
Make a video for your product
Bring your URL and an adapted brief. Review the result, then refine it in chat.
Related video workflows
More help for your project