Feature announcement videos

Product and customer marketing teams announcing a release through email, social posts, a changelog or an in-app message.

An existing example from our public showcase, included to illustrate the visual style. The storyboard below is a separate sample brief you can adapt. Explore more videos.

Supply the feature name, availability, exact interaction and any plan restrictions. Decide whether the viewer is an existing user or a prospective customer; they need different amounts of context.

1. Name the change

   Use the feature's actual name and a simple benefit.

2. Show the new interaction

   Demonstrate where it lives and what the user does.

3. Reveal the result

   Give the updated state enough time to read.

4. Explain access

   Tell viewers where to find it and whether there are prerequisites.

Replace the bracketed fields with your product details, then paste the brief into Motionly with your URL.

Create a 15-second feature announcement for [feature] in [product URL]. Existing users can now [action]. Show [screen/control] and [result]. Mention [availability]. End with 'Try it in [location]'. Use current UI labels.

• The feature is available to the audience receiving the video.
• The video shows how to find it.
• Availability and plan details are accurate.

Keep planned functionality distinct from released functionality. Do not demonstrate a roadmap concept as though users can access it today.

Choose a supported output format for the destination, then review the rendered video. See current plans and credits before starting a larger production run.