SaaS explainer video maker
A SaaS explainer connects a customer's problem to the workflow your software makes possible. Motionly helps turn a software URL and brief into a branded video that combines explanation with product visuals.
When to use this workflow
Software teams that need to explain their category, introduce a new workflow or help a visitor understand why to try the product.
A motion video example
An existing example from our public showcase, included to illustrate the visual style. The storyboard below is a separate sample brief you can adapt. Explore more videos.
What to bring
Identify one user role and one job they need to complete. Provide the actual workflow, accurate interface labels and a benefit you can substantiate. Replace confidential customer data with approved examples.
A storyboard you can adapt
Show the old situation
Explain the friction without exaggerating the customer's problem.
Introduce the software
Name the product and the job it helps the user complete.
Demonstrate the mechanism
Use a short UI sequence to explain how it works.
Connect to the benefit
Show the completed result, then invite the viewer to try or explore it.
Copy this video brief
Replace the bracketed fields with your product details, then paste the brief into Motionly with your URL.
Create a 35-second SaaS explainer for [URL], aimed at [role]. They struggle with [problem]. Show how [workflow] produces [result]. Use our real interface and approved copy. End with [trial/demo CTA]. Avoid made-up time savings and customer numbers.
Review before sharing
- The target role recognizes the problem.
- The UI illustrates the promise in the narration.
- The CTA matches the current onboarding experience.
What this workflow delivers
Avoid listing every feature. If the software requires extensive setup, explain that honestly instead of implying a one-click result.
Choose a supported output format for the destination, then review the rendered video. See current plans and credits before starting a larger production run.
Common questions
Can I use this on my SaaS homepage?
Yes. Lead with the visitor's question and make the opening work without sound. Add the video through your website's publishing tools.
How does a SaaS explainer differ from a tutorial?
An explainer helps someone understand the product and its value. A tutorial gives a user the exact steps to perform a task.
Make a video for your product
Bring your URL and an adapted brief. Review the result, then refine it in chat.
Related video workflows
More help for your project